case study
Starting Points
Digitizing Corporate Curiosity for Android
Starting Points, a corporate innovation consultancy, built its reputation on one idea better questions drive better teams. Their unique system for generating “operational curiosity” questions helped organizations uncover hidden workplace insights. But their reach was limited by physical workshops and static PDFs. They needed a way to scale their intellectual property into a tool anyone could use anytime, anywhere.
Problem Statement
Their manual, in-person model restricted scalability and accessibility.
- Limited Reach: Growth depended on the number of workshops they could personally deliver.
- No On-Demand Access: Teams couldn’t easily use the system during live sessions or meetings.
- Intellectual Property Risk: Distributing question sets via PDFs made it impossible to control updates or maintain exclusivity.
Without digitization, their powerful methodology risked staying niche instead of scaling into a global corporate training solution.
Our Approach
We collaborated with Starting Points to create a minimalist, purpose-driven Android app that distilled their entire system into a simple, elegant experience.
User Experience
A single tap generates a high-impact, thought-provoking question no signups, no menus, no friction. Designed for instant value in under five seconds.
Technology & Design Thinking
The app was engineered for clarity and speed keeping the focus entirely on the content. Its offline-first nature ensured reliability in any boardroom or training session.
The Transformation
The app translated a highly intellectual framework into a digital product anyone could use instantly. It became a gateway to corporate learning, expanding the client’s business from a consulting service into a scalable digital brand.
The Results
- 250,000+ downloads within 18 months
- 50% increase in workshop inquiries driven by app-generated leads
- High repeat usage among corporate trainers and team leaders
- Global recognition positioning the client as a thought leader in “operational curiosity”
Tech stack
Technologies
Flutter
Firebase
my sql
React
Figma
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