SEO Specialist

Job Overview

We are looking for an SEO Specialist to join our Marketing team and help us build a strong online presence. Conduct keyword research using various tools (like Keyword Planner and Moz)As an SEO Specialist, your responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

Conduct keyword research using various tools (like Keyword Planner and Moz)
Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
Track important SEO metrics including organic traffic, conversion rates and time spent on page
Update older content and add effective calls to action (CTAs) to improve user engagement
Report on performance metrics comparing them to our SEO goals and benchmarking data
Optimize pages for mobile
Implement link building strategies and manage backlinks to build online authority
Monitor paid search campaigns
Follow SEO trends and stay up-to-date with new tools and practices

Skills Required

Work experience as an SEO Analyst or similar digital marketing role
Expertise in Google Analytics
Familiarity with keyword research and management tools
Experience with email campaigns and paid advertising
Understanding of ranking factors and search engine optimization practices
Strong analytical skills
BSc in Marketing or relevant diploma