case study
Quitting Buddies
Turning Habit Tracking into Human Connection
Most self-help apps fail because they make self-improvement a solo struggle. Quitting Buddies was built to change that transforming habit tracking into a shared, motivating experience rooted in accountability and empathy.
Problem Statement
A wellness startup, realized most users abandon habit apps within two weeks. Motivation fades when there’s no connection. They needed an app that kept people engaged through meaningful social accountability, not isolated progress tracking.
Our Approach
We partnered with Quitting Buddies to design and develop a community-driven mobile app that makes connection effortless and long-term change achievable.
User Experience
A guided onboarding pairs users with compatible “buddies” who share similar goals, creating instant accountability.
Gamification
Milestones, badges, and celebratory animations keep progress rewarding and motivation high.
Design Thinking
Each interaction reinforces shared progress, transforming encouragement into habit.
The Transformation
What began as an idea became a polished, secure, and scalable platform that redefined how wellness apps build community. Through iterative design sprints and feedback cycles, the app evolved into a space where encouragement fuels consistency.
The Results
- 35% conversion from free trial to paid subscription
- 3x higher retention for users paired with a “buddy”
- 50,000+ user connections in six months
- 4.8★ App Store rating highlighting accountability and community
Tech stack
Technologies
Flutter
Firebase
my sql
React
Figma
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